Pascal Hector, the German ambassador to Denmark, has paid a visit to World Translation A/S in Tilst near Aarhus on his own initiative. The visit provided him with insight into how a Danish translation agency can achieve success on the German market in the face of tough competition. And how the company is fighting to raise the profile of German
language and culture in Denmark. For Denmark’s own good.
Denmark and Germany work well together on numerous fronts, and the German market is
crucial to Danish exports. Nevertheless, there seems to be a distinct lack of interest in German language and culture in Denmark. Which is a shame, because the ability to speak the language and comprehend the culture form the foundations for the significant trade and mutual
understanding between the two neighbouring countries:
“Even though World Translation is a relatively ‘little fish’, we have won tenders worth millions from German customers, because we speak our customers’ language and understand their corporate culture. This neatly underlines the importance of mastering foreign languages in a professional context,” relates Ib Brandt Jørgensen, founder and CEO of World Translation A/S.