language but what about your website’s other language layers?
Working with SEO in a foreign language (also called International SEO) can be challenging, and it takes time before you can actually see any results from your hard work. However, it is worth the effort because in the end, the work can be very beneficial. It can improve your chances of
generating more visitors to your website and thus generate more potential leads. Therefore, I have selected five areas that you need to pay special attention to when working with SEO on multiple language layers.
It is not a good idea to just translate your keywords into another language. I know just how tempting that is though! Search to validate your keywords in the different languages, so that you are sure that your content is targeted at your target group. It will be a missed opportunity, if you created some excellent content and then focused on keywords that no one uses.
Regardless of what language your website is written in, link building is an important part of your SEO. It might appear slightly unmanageable having to decide how to work with link building on a language layer, when you perhaps have limited or no knowledge of the language and country.
Consider who you are linking to in your own country, what relevant network and partners you have? Perhaps there are similar networks in other countries, which you can work with.
There is almost certainly a network of relevant subject-related blogs, where you can contribute expert knowledge.